Customs trains officers on reputation, change management

CGC, Dikko Abdullahi
The Nigeria Customs Service (NCS) on Monday in Uyo, Akwa Ibom, began a three-day training for its Public Relations Officers and some journalists on strategic communication for effective reputation and change management.

The training was in partnership with Nigeria Institute of Public Relations (NIPR).
In his opening remarks, the Comptroller General of Customs, Alhaji Dikko Abdullahi, who was represented by the spokesman of the service, Mr Wale Adeniyi, a deputy comptroller explained that the training was put in place to empower officers in the area of their specialisations.
He said that the service had already in 2014 trained 4,140 locally, noting that 314 officers were also trained outside the country.
The comptroller-general added that said: “This time we are partnering with NIPR to improve the skill of our public relations officers. We have the leadership in NIPR that has passion for capacity building just as we have in the service.
“There is so much change in the air. Everywhere we see evidence of change.”
A Public Relations Expert, Dr Alfred Edema, urged Customs public relations officers to use strategic communication to influence target audience in achieving NCS desired goal.
Edema who delivered a paper titled: “Strategic Communication and Management,” said that there was need to know their audience.
He added that the audience served as foundation of a communication strategy.
Edema stressed: “To achieve the goal, one should influence the voluntary behaviour of target audience which will improve the chances of success of development project. Communication also disproves false beliefs and misconceptions.”
He stressed the need to consider the management decision in the communication analysis and planning.
“The management decision involves communication research plan, budget, time line Capacity building component.

“Situation analysis will be considered to be communication research, what the real problem is and who is being affected,” Edema said.