|CGC, Dikko Abdullahi|
Customs Service (NCS) on Monday in Uyo, Akwa Ibom, began a three-day training
for its Public Relations Officers and some journalists on strategic
communication for effective reputation and change management.
was in partnership with Nigeria Institute of Public Relations (NIPR).
remarks, the Comptroller General of Customs, Alhaji Dikko Abdullahi, who was
represented by the spokesman of the service, Mr Wale Adeniyi, a deputy comptroller
explained that the training was put in place to empower officers in the area of
the service had already in 2014 trained 4,140 locally, noting that 314 officers
were also trained outside the country.
added that said: “This time we are partnering with NIPR to improve the skill of
our public relations officers. We have the leadership in NIPR that has passion
for capacity building just as we have in the service.
much change in the air. Everywhere we see evidence of change.”
Relations Expert, Dr Alfred Edema, urged Customs public relations officers to
use strategic communication to influence target audience in achieving NCS
delivered a paper titled: “Strategic Communication and Management,” said that
there was need to know their audience.
the audience served as foundation of a communication strategy.
“To achieve the goal, one should influence the voluntary behaviour of target
audience which will improve the chances of success of development project.
Communication also disproves false beliefs and misconceptions.”
need to consider the management decision in the communication analysis and
decision involves communication research plan, budget, time line Capacity
analysis will be considered to be communication research, what the real problem
is and who is being affected,” Edema said.